Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Mysterious plane found in the sea – Navy goes speechless when they look inside
Recently enlisted in the Navy, Jack oversaw a routine naval mission that took an unexpected turn when a submerged aircraft—first thought to be significant historically—unveiled a deadly and dark truth.
The team who discovered the airplane was intrigued by the enigmatic collection of objects they discovered, and the aircraft garnered a lot of attention.
Further investigation revealed that the plane’s last known location coincided with where it is currently resting beneath the waves. With this discovery, the group came up with a calculated plan to pull the airplane out of its watery tomb.
Years of training and experience allowed a team of divers to maneuver around the aircraft, but it was made obvious that entering the plane in its present location was not conceivable. This called for the implementation of a backup plan: the use of a huge crane that was already positioned on the ship’s deck and ready to take on the enormous task of raising the aircraft to the surface.
Jack and the rest of his team felt a tangible feeling of wonder when the aircraft finally rose above the ocean’s depths and into the light. However, they were surprised to find something unexpected when they looked inside the aircraft.
The inside displayed a startling assortment of objects rather than what they had anticipated, adding to the mystery surrounding the airplane. A small hint caught Jack’s attention, setting off a chain of events that would reveal an extraordinary criminal plot.
There was not a single piece of information that would have indicated the presence of passengers or personnel on the aircraft. Normally alive with the pilot’s actions, the cockpit was oddly quiet and deserted, raising many concerns about what might have happened before the jet crashed into the ocean.
There were hints of tinkering with the emergency exit door, which fueled rumors about what would happen to possible occupants. The mystery was further compounded by the absence of possible passengers’ personal goods, leaving Jack and his colleagues with more questions than answers.
Watch the video below to find out more.
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