March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
MY MIL DRESSED AS A WITCH FOR HALLOWEEN — AND NOW MY KID IS TR.AUMATlZE.D!
It sounds like such a tough situation! Halloween is supposed to be fun, but I can completely see how this went too far, especially for a young child. Here’s a possible approach that might help calm her fears and explain the situation:
First, try gently talking to your daughter and validating her feelings. Tell her it’s okay to feel scared and that even grown-ups can be spooked sometimes. Then, explain that Halloween is a time when people dress up to look silly or different from how they usually do – even adults! You could say, “Grandma was just pretending to be a witch, like when you dress up as a princess or a superhero.”
If she’s still worried, maybe go through some pictures together, like showing her photos of grandma without the costume. You could even do a fun little makeup session at home where you both take turns “transforming” each other, so she can see that makeup and costumes are just ways to play pretend.
Later, maybe you and your mother-in-law can arrange a calm, positive visit where she can be herself, maybe even in “happy” colors instead of the dark ones that might remind your daughter of the witch costume. Hopefully, it will help replace those scary memories with warmer ones, and grandma can be back in her good books soon!
Leave a Reply