In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Kevin Costner, 67, has found love again after a difficult divorce – and you might know her.
Months after his heartbreaking divorce from longtime wife Christine Baumgartner, it appears that Kevin Costner has maybe found love again.
According to rumors, the Yellowstone actor is dating singer Jewel; the two were recently photographed together at a tennis fundraiser for the Inspiring Children Foundation on Richard Branson’s Necker Island.
According to TMZ, the couple flew to the Caribbean together and spent almost a week in each other’s company. This, of course, follows the upheaval caused by Costner’s post-relationship legal fight with the aforementioned Baumgartner.
According to sources, Costner was taken aback by his wife’s choice to file for divorce in May of this year. From there, the tragic situation started to fall lower.
Christine filed for divorce in early May, alleging “irreconcilable differences.” They’d been married for 18 years.
“It is with great sadness that circumstances beyond Mr. Costner’s control have resulted in Mr. Costner having to participate in a dissolution of marriage action,” a spokeswoman for Costner said in a statement.
“We ask that his, Christine’s and their children’s privacy be respected as they navigate this difficult time.”
Baumgartner and Costner married in 2004. Cayden, 15, and Hayes, 14, are the couple’s boys, while Grace, 12, is their daughter.
Following Baumgartner’s lawsuit, she and Costner had a nasty dispute, with the former being kicked out of the family home – as per a prenuptial agreement – and the latter compelled to pay $63,209 per month in child support.
Despite the fact that Costner’s journey has clearly been a dark one, filled with grief, uncertainty, and a lot of stress he could have done without, it appears there is light at the end of the tunnel.
According to TMZ, Costner is in a relationship with US singer Jewel. As previously stated, the couple went to the Caribbean together, and one insider stated, “There was definitely something going on.” They were flirtatious, and when they were together, they both seemed to light up.”
Not only that, but Jewel made a social media note of Costner. “It’s an incredible time, and one I use to relax, rest, and play with my son!” she remarked of the tennis fundraiser hosted on Necker Island in the British Virgin Islands. This year, @kevincostnermodernwest was gracious enough to mentor our youngsters.”
According to TMZ, Costner and Jewel traveled back together. According to a source, Jewel is “picky,” and “she wants a good man, and Kevin fits the bill.”
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