Dairy Queen store got in serious trouble after posting controversial sign

In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.

Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.

In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.

It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.

The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.

The sign in Kewaskum

So, what did the sign actually say?

It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.

“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”

Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.

”Pretty tasteless”

But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.

This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”

Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”

Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.

I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018

In response to the controversy, Dairy Queen released a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”

New controversy

Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.

CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.

Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.

Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.

So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?

My MIL Came to My Work Demanding I Pay for Expensive Caviar — the Lesson I Taught Her Had Everyone Applauding

My mother-in-law and I never saw eye to eye, and she always tried to get under my skin. But when she pulled a stunt at my workplace, I had enough and decided to teach her a valuable lesson then and there, to the praise of my colleagues and manager.

Yesterday, I was about halfway through my shift at an upscale grocery store where I work part-time when I saw her: Denise, my mother-in-law (MIL). She was strolling through the automatic doors like she was walking into her kingdom. Little did I know that her presence would cause a confrontation where I was forced to stand up for myself.

A cashier in a grocery store | Source: Midjourney

A cashier in a grocery store | Source: Midjourney

The store’s faint background music did nothing to dull the sound of her heels clacking on the polished floor as she made her grand entrance, dripping with expensive jewelry. Denise had that air about her like everyone should stop what they were doing and admire her presence.

And to be honest, she kind of expected it.

She was in her usual “look-at-me” outfit: a tailored designer coat, big sunglasses despite it being perfectly lit indoors, and a diamond necklace that probably cost more than I made in a year.

A well-dressed woman in a store | Source: Midjourney

A well-dressed woman in a store | Source: Midjourney

When she strutted straight toward my register, a smirk already forming on her lips, my stomach did a little flip. What on earth was she doing here?

Denise had never come to my job before, and at that very moment, part of me wished it could’ve stayed that way forever. The woman had a way of making me feel two inches tall as if her disapproving looks and passive-aggressive comments weren’t enough of a daily reminder that I wasn’t “good enough” for her precious son, Jack.

A man posing alone | Source: Freepik

A man posing alone | Source: Freepik

We’ve been married for five years, and still, my MIL found ways to remind me that I didn’t measure up to her standards. My husband didn’t help much and always appeared to take her side to avoid further drama, saying things like, “That’s just how Mom is.”

His unwillingness to have my back drove me insane! But I love him and believed my MIL would eventually get tired. For years, I put up with her antics and continued biting my tongue… until yesterday. Yesterday was the last time Denise messed with me because I taught her a lesson she’d never forget.

Here’s how it happened…

A cashier in a store | Source: Midjourney

A cashier in a store | Source: Midjourney

She stopped in front of my register and gave me that fake smile that sent chills down my spine. In her arms were two cans of caviar, the specialty, high-end, top-of-the-line kind that cost more than my rent.

I glanced at the price tags. Yep, it was as bad as I thought: hundreds of dollars for two tiny tins.

“Sweetheart,” Denise said in that sickly sweet tone she always used when she wanted something. She dropped the cans down with a soft thud on the counter and glanced over her shoulder, probably making sure we had an audience.

“I need you to take care of this.”

An arrogant woman placing caviar on the counter | Source: Midjourney

An arrogant woman placing caviar on the counter | Source: Midjourney

Confused, I blinked, trying to process what she was asking.

“Sure,” I replied, reaching to scan the cans for her, but she stopped me to clarify.

“No, silly, I need you to TAKE CARE OF IT, darling,” she replied, looking annoyed but thrilled to be putting me on the spot.

“Take care of it?” I repeated, unsure if I’d heard her right or understood what she really wanted.

Denise tilted her head and gave me a pitying look like I was a child who couldn’t understand basic math.

“PAY for the caviar, my dear. You’ve always been so slow,” she said as if she were explaining the most obvious thing in the world.

An unhappy woman with her arms crossed | Source: Midjourney

An unhappy woman with her arms crossed | Source: Midjourney

“See, I’m hosting a little dinner party tonight, and my friends are expecting ONLY the best. I’m sure Jack wouldn’t mind if you helped out. After all, it’s what family does. And I’m certain you wouldn’t want me to disappoint my guests, would you?”

I stared at her, my hands frozen on the register. Stunned is an understatement for how I felt at that moment. I wanted to laugh, but the words were caught in my throat.

“Denise, this is hundreds of dollars’ worth of caviar,” I said, my voice low, trying to keep my composure. “I can’t—”

But she cut me off with a dismissive wave of her hand.

A woman waving her hand dismissively | Source: Midjourney

A woman waving her hand dismissively | Source: Midjourney

“Oh, don’t be so dramatic,” she scoffed. “My Jack will cover it. You’re his wife, and it’s your job to help with things like this.”

Now, I had put up with a lot from Denise over the years, but this? This was new. She wanted me to shell out hundreds of dollars, on the spot, for some caviar that she absolutely didn’t need, just so she could impress her fancy friends!

My co-workers were watching, probably wondering what was happening. I could feel their eyes on me, the customers in line shifting awkwardly as they pretended not to eavesdrop.

Shocked customers staring in one direction | Source: Midjourney

Shocked customers staring in one direction | Source: Midjourney

“Denise,” I said, trying to keep my voice steady, “I’m not paying for your caviar.”

Her smile faltered, but only for a second. She quickly recovered, brushing off my refusal like a minor inconvenience.

“Oh, come on, honey,” she said, her voice dripping with false kindness. “Don’t be selfish. You know how important this is to me. My friends expect the best.” She leaned in closer and whispered, “If you don’t help me out here, I’ll make sure Jack knows exactly how uncooperative you’re being.”

A woman addressing someone | Source: Midjourney

A woman addressing someone | Source: Midjourney

That was it…

Something inside me snapped. I wasn’t about to let this woman blackmail me in front of a crowd, in my own workplace no less! I squared my shoulders and gave her a sweet but tight-lipped smile, pretending to go along with her demands.

“You know what, Denise?” I said, my voice a little louder now. “You’re absolutely right. I’ll take care of it.”

Her eyes lit up with satisfaction, convinced she had won. “I knew you’d see reason,” she said, already preparing to bask in her victory.

A woman smiling in a store | Source: Midjourney

A woman smiling in a store | Source: Midjourney

I grabbed the cans of caviar and scanned them, feeling the weight of every dollar as it added up on the register. My heart was pounding, but I knew exactly what I was going to do. After I bagged the caviar when my MIL wasn’t looking, I leaned forward and pressed the microphone button at my register.

My voice rang out loud and clear over the speakers as I gave Denise a taste of her own medicine, but amplified…

A woman holding a megaphone | Source: Midjourney

A woman holding a megaphone | Source: Midjourney

“Attention, shoppers,” I said, trying to keep the glee out of my voice.

“I’d like to introduce you all to a very special guest today, my mother-in-law, Denise! She’s here to buy two cans of our finest caviar, and she’s asked me, her cashier daughter-in-law, to pay for them. Let’s give her a round of applause for being such a generous family member!”

For a split second, the store was dead silent. Then, someone in the back started clapping, slowly at first, but then others joined in. Soon enough, the whole store was clapping and cheering!

Customers clapping in a grocery store | Source: Midjourney

Customers clapping in a grocery store | Source: Midjourney

My co-workers were grinning from ear to ear, and even the customers in line were chuckling and clapping along!

Denise’s face turned a shade of red I’d never seen before!

“What the hell are YOU doing?” she hissed under her breath, glaring at me like I’d just committed a crime.

I kept smiling, pretending to be oblivious.

“Oh, I just thought everyone should know how generous you are, Denise. Isn’t that what you wanted?”

A smug cashier | Source: Midjourney

A smug cashier | Source: Midjourney

She snatched the bag from the counter, her lips pressed into a thin line. Without another word, she stormed out of the store, her heels clicking furiously against the tile floor as the applause continued!

It didn’t stop until she was well out the door, and by then, I was practically glowing from the satisfaction of it all!

After she left, my co-worker Rachel sidled up next to me, barely able to contain her laughter.

“That,” she whispered, “was the most LEGENDARY thing I’ve ever seen!”

A shocked cashier | Source: Midjourney

A shocked cashier | Source: Midjourney

The store manager, who’d been watching the whole thing from the back, gave me a wink as he passed by. “Remind me to never get on your bad side,” he said, grinning.

I couldn’t stop smiling as I finished my shift. It wasn’t just the applause or the fact that I’d finally stood up to Denise in such a public way. It was knowing that, for once, I’d outplayed her.

It wasn’t until later that night, when I got home, that the full impact of what happened hit me. Jack was sitting on the couch, his phone in hand, looking confused and impressed at the same time.

A confused man looking at his phone | Source: Freepik

A confused man looking at his phone | Source: Freepik

“What the hell happened with my mom today?” he asked, not quite able to hide the hint of a smile.

I sat down next to him and told him everything. I braced myself, expecting him to be mad or at least a little annoyed. But instead, he just shook his head, fighting back a laugh.

“You know,” he said, “I think she might leave us alone for a while.”

And guess what? He was right. My MIL hasn’t called, texted, or shown up since!

A happy couple | Source: Midjourney

A happy couple | Source: Midjourney

Denise sadly isn’t the only troublesome MIL out there. Jane moved in with her son and his wife, pretending to have issues with her home, only to find out she wanted to monitor the couple and ensure they give her grandchildren. Her daughter-in-law was having none of it and retaliated the best way she knew how.

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