Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
‘American Pickers’ Frank Fritz put under guardianship – things started going downhill after bad engagement – Latest news!
We occasionally follow paths in life that we never would have imagined. Although Frank Fritz was a well-liked character on television, he was going through a lot in his personal life.
This is his tragic tale…
Longtime partner of Frank Fritz was Diann Bankson. His tumultuous split from her resulted in his drinking, unemployment, and even a medical emergency. Although the two are now permanently apart, their time spent together left a lasting impression on them both.]
At the age of 25, Frank Fritz, the host of “American Pickers,” first laid eyes on Diann Bankson. The pair intermittently dated before being engaged in 2017. They moved in together after purchasing an Iowa farmhouse a year later in 2018.
Their relationship, however, soured in November of that year when Bankson claimed to have “walked in” on Fritz and “caught him in bed with another woman.”
Fritz disclosed in an interview that Bankson had cheated on him and that he was even reminded of her “betrayal” by a tattoo. However, he declared his desire to wed her.
“I had planned to get married, had purchased a house and a very expensive ring, and was shocked to learn that my fiancée had been seeing someone else for the previous 2.5 years,” Fritz remarked.
Fritz stated, “She’s the cheater, which is why I got a tattoo saying ‘Once a cheater, always a cheater.’” He said that the tattoo was meant to act as a reminder to never do “the same mistake again.” And that Bankson had “cost” him a lot of money, he said.
He started drinking to heal his broken heart. That’s how he handled his heartbreak, he claimed. He lost a lot of weight as a result of this as well. “I gave it a good shot,” remarked Fritz. I made an attempt to drown her.
He overcame his drinking issue, but because the last relationship with Bankson had “stung hard enough,” he made the decision to put off dating for a while.
Following the split, he had losses in his career as well. The Sun claims that after March 2020, he stopped hosting History Channel’s “American Pickers.”
Fritz gave an explanation for his absence, saying that he intended to return to the show after the scar from his back surgery healed. “I would like to return to the show,” Fritz remarked. Now that I’m fully recovered, I’m prepared to resume my role on the show.
Fritz claimed there had been no definitive decision made by the show regarding his return. He said, though, that a showrunner had given him a call and assured him that he would return to the screen.
Despite Fritz having worked on the show for ten years, TMZ claims that the show has “no plans” to employ him as a host once more.
In addition to not returning to his show, Bankson’s ex-boyfriend Eric Longlett, an engineering administration manager, made his debut. She gushed about how fortunate she was to be with him in posts about him on social media.
“He took me to see Elton John’s Yellow Brick Road Farewell Tour,” she captioned a photo of herself and Longlett together at the concert. I’m a fortunate woman. Love you, sweetie. oxo
Fritz was hospitalized on July 4, 2022, following a stroke. After finding him on his house floor, his companion had phoned for assistance. The 911 call in which his friend stated, “He might be seizuring, I’m not sure,” was obtained by The US Sun.
Bill Fritz, Fritz’s father, told the reporters that his son was healing nicely and getting better every day.
His recuperation was not as complete as the physicians had hoped, though. After being discharged from the hospital, he was placed under guardianship and sent to a nursing home.
On August 18, 2022, his “longtime friend” reportedly filed an emergency appointment for temporary guardianship and conservatorship on his behalf, which was subsequently approved.
The bank was designated as his conservator to manage his finances, and his friend was named as his guardian.
In its capacity as his conservator, the bank would manage all of his care facility bills, including daily costs, health insurance, maintenance, and property tax payments. The bank would have to make sure he could get to events and doctor’s visits in a suitable manner.
In addition to being “in decision-making since the stroke,” his friend’s guardianship required that he submit a “initial care plan” for the patient.
In order to achieve this, his guardian would have to make decisions about his living situation, place of residence at the time, health, and medical requirements. They would also need to arrange for him to participate in activities, maintain communication with him and his loved ones, and pursue romantic relationships. It would also be expected of him to provide an annual report as his guardian.
His health was getting worse, according to his papers, and it was making it more difficult for him to make wise decisions for himself, “without which physical injury or illness may occur.”
Documents revealed that he was unable to “make, communicate, or carry out important decisions concerning his own financial affairs,” indicating that his condition was far worse than previously believed.
His guardian will have to make decisions on his behalf as he heals and is able to “receive treatment for his injuries.”
The court determined that Fritz needs a guardian in order to prevent additional harm to his health. The court decided that “appointing a guardian and conservator is necessary to avoid immediate harm to him.”
This story really breaks my heart. We send Frank Fritz our best wishes for wellness and recovery.
Tell your friends and relatives about this so they can pray for the well-being of their beloved TV show presenter and learn what happened to him.
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