Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Remembering the Charm of Dolly Pegs
Ah, the memories of days gone by. Do you recall those lovable wooden dolls that used to adorn your grandma’s clothesline? They were called dolly pegs, and they possessed a certain allure that is difficult to resist. In this article, let’s take a trip down memory lane and explore why these petite wooden companions still hold a special place in our hearts, even in the 21st century.
Dolly pegs are the adorable wooden clothespins that resembled miniature people. They had a head, a body, and a pair of tiny wooden arms. However, they were more than just laundry accessories in their time – they were a form of do-it-yourself art and a wellspring of boundless creativity.
Do you ever find yourself reminiscing about the good old days? Well, that is precisely why we are discussing dolly pegs now. These wooden dolls harken back to sunny afternoons spent playing in the backyard and helping out with chores. Remember giving them amusing names and creating epic adventures? Those were truly wonderful times, weren’t they?
One of the most fantastic aspects of dolly pegs is their versatility. You do not need to possess extraordinary crafting skills to transform them into something extraordinary. With some paint, fabric, and a dash of imagination, you can fashion personalized ornaments, fridge magnets, or even little companions for your desk. It is a marvelous way to stimulate your creative spirit without straining your wallet.
In a world brimming with flashy gadgets, it is refreshing to encounter something simple yet captivating. Dolly pegs offer a breath of fresh air for children. They provide a marvelous DIY project that fosters fine motor skills and encourages imaginative play. Furthermore, it presents an opportunity for them to disconnect from screens and allow their creativity to roam free.
But dolly pegs are not solely for the little ones – they can also infuse warmth into your home decor. Picture a delightful row of peg people hanging from a string, brightening your day each time you pass them by. It is a modest yet effective way to infuse your living space with character and charm.
So there you have it – the humble dolly pegs are reclaiming their place in the most delightful manner. They may be unpretentious, but their ability to trigger memories, ignite creativity, and evoke a sense of nostalgia is truly remarkable. So, why not dust off those old wooden pegs and embark on a journey of do-it-yourself delight? Sometimes, it is the simplest things in life that bring us the greatest joy.
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