Lady Gaga is synonymous with glitz and glamour. From her meat dress to her other unconventional accessory choices, she knows how to always make a splash. Her song, “Hold My Hand,” from the soundtrack of Top Gun: Maverick was nominated for Best Original Song at the 2023 Oscars. This time around, her statement was about simplicity and natural beauty, as she performed her song in the most stripped-down public appearance yet.
Initially, because of being busy filming Folie à Deux, the sequel to the Joker film, Gaga couldn’t make the award ceremony and, by default, couldn’t perform her song. 3 days before the event, she texted the producers and said that even though she didn’t have time to put together a flamboyant performance, she did want to try something. Much to the fans’ amazement, she made a last-minute surprise appearance and left audiences in awe.
For the red carpet of the 95th Academy Awards which, starting this year, changed colors to beige, the House of Gucci star went for a full glamorous makeover and chose to wear a black Versace gown. The sheer corseted dress had a low-cut skirt and featured the famous Medusa logo of the world-renowned brand.
As she took the stage to perform her Oscar-nominated song, Lady Gaga ditched the glam makeover in favor of a makeup-free face, a black shirt, and ripped jeans paired with sneakers. According to the producers of the show, Gaga did this because she “wanted it to be raw and for people to see the real Gaga.”
The song “Hold My Hand” was written by Gaga in her studio basement, together with a friend. She said, “It’s deeply personal for me. I think we all need each other. We need a lot of love to walk through this life. And we all need a hero sometimes. But you might find that you can be your own hero, even if you feel broken instead.”
Her performance was met with a standing ovation inside the Dolby Theatre; watch below.
Preview photo credit Jordan Strauss/Invision/East News, Chris Pizzello/Invision/East News
Burger King has captured attention – Here Is Why The Closure Is Happening
Burger King, a prominent name in the fast-food sector, has captured attention by announcing the cIosure of a substantial number of its U.S. outlets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and expIoring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive realm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of closing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outlets emphasizes its ongoing dedication to optimaI performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unable to consistently meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enabIes Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy
This move aligns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges like stagnant sales and intensified competition, the company launched the ambitious “Reclaim the Flame” rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamIining, and extensive restaurant makeovers, all aimed at revitalizing the brand’s appeal.
Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
These upgrades involve technological enhancements, kitchen advancements, and physical renovations, all designed to eIevate the customer experience. Innovations such as three-lane drive-thrus and advanced delivery mechanisms cater to modern preferences, positioning Burger King as a relevant and competitive player.
Leave a Reply