Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Olympic runner hospitalized after being ‘set on fire by boyfriend’ following return from Paris games
Rebecca Cheptegei, an Olympic distance runner, suffered a 75% burn to her body during the ordeal.
According to authorities, a Ugandan athlete who lives in Kenya was burned by her lover and is currently undergoing treatment for 75% of her burn injuries. Distance runner Rebecca Cheptegei, who placed 44th in the 2024 Paris Olympics marathon with a time of two hours, 32 minutes, and 14 seconds, is said to have been attacked in her home in western Trans Nzoia County.
During a fight on Sunday (September 1), Dickson Ndiema, Cheptegei’s lover, bought a can of gasoline, poured it on her, and lit her on fire, according to Trans Nzoia police commander Jeremiah ole Kosiom.
Both Ndiema and herself are undergoing specialized care at the Moi Teaching and Referral Hospital in Eldoret City after Ndiema also suffered burn injuries.
Cheptegei’s parents said their daughter purchased land in Trans Nzoia so she could be close to the several sports training facilities in the county.
Before the fire started, the couple was heard fighting over the property where the house was erected, according to a report submitted by the local chief.
Local media sources report that Cheptegei’s condition is critical.
On social media, the Ugandan Athletics Federation (UAF) has addressed the issue.
“We regret to announce that our athlete Rebecca Cheptegei, who competed in the Olympics, has suffered severe injuries and is hospitalized at Moi Teaching and Referral Hospital in Eldoret,” the organization tweeted today (September 3).
People have subsequently offered their support for the Olympian as she heals from the traumatic incident.
“Wishing her a quick recovery,” one person wrote.
A second user expressed similar feelings, writing, “Sad to hear this. Wishing her a swift recovery.”
“There are no words. “Best wishes for her recovery,” said someone else.
A different person wrote, “This is so tragic.” I wish her a swift recovery and hope that she receives justice.
Sadly, Cheptegei’s case is not the first of its kind.
Damaris Muthee, a Kenyan-born Bahraini athlete, was discovered dead in 2022 after a post-mortem investigation revealed she had been strangled, while Agnes Tirop, a two-time World Athletics Championships bronze medalist, was found stabbed to death in 2021.
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