Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
A Homeless Woman Gets a Full Makeover, and the Result Is Truly Remarkable
Acts of selflessness and the generosity of strangers are more common than we might think. Across the globe, there are individuals who consistently go the extra mile to bring about positive changes in the lives of others. With the prevalence of social networks, heartwarming stories consistently emerge, underscoring the deep influence of kindness and compassion. A particularly uplifting narrative took place in Türkiye, where an unexpected meeting between a struggling woman named Rita and a compassionate individual named Shafag Novruz turned into a powerful lesson in humanity.
Shafag Novruz’s encounter with Rita
Shafag Novruz, a young professional stylist specializing in makeup, styling, and bridal hairstyling, encountered Rita, a homeless woman residing on the streets. Moved by Rita’s visibly neglected appearance, Shafag felt a strong urge to leverage her skills and resources to not only enhance Rita’s outer beauty but also to restore her sense of dignity. Unbeknownst to Rita, this chance meeting would set in motion a remarkable transformation, ultimately altering the course of her life.
Rita’s life story
For years, Rita had been grappling with the harsh realities of homelessness, finding solace only in the memories of her late son. Living on the streets, her survival hinged on collecting bottles and bags. Despite harboring the dream of securing employment, Rita carried the burden of societal judgment, primarily stemming from her appearance. Touched by Rita’s narrative, Shafag took it upon herself to tackle the challenge of a transformative makeover, aiming to not only enhance Rita’s image but also facilitate her reintegration into society.
The profound makeover endeavor
Shafag Novruz’s dedication to Rita’s transformation exceeded all expectations. The makeover kicked off with a visit to the dentist, where Shafag personally covered the expenses of tooth surgery to bestow upon Rita the radiant smile she deserved. The subsequent transformation involved meticulous manicures and pedicures, adding to the comprehensive makeover experience.
Later, it was followed by hair care. Rita’s short and damaged hair was straightened, colored blonde, and extended with hair extensions, giving her a vibrant and feminine look. The use of cosmetic products, beauty treatments, waxing, false eyelashes, and expert makeup applications worked wonders. In Shafag’s Instagram post, she thanked the team who made the transformation possible.
The impact and future hopes
The before-and-after images vividly present a woman transformed to the point of being almost unrecognizable, emanating confidence and beauty. Some might even argue that Rita appears significantly younger. Adorned in an opulent black dress, Rita exudes a star-like presence, masking the reality that she was once a homeless individual grappling to survive on the streets.
Comments on Shafag’s post underscored the impactful nature of this transformation. One commenter specifically noted the beauty of Rita’s eyes, while others extended congratulations to Shafag for her remarkable work. The commentary reflected an acknowledgment of the profound effect of the makeover and an appreciation for Shafag’s skill and efforts.
The extraordinary transformation not only amazed internet users but also had a profound impact on Rita’s self-esteem. Filled with gratitude, she expressed feeling more beautiful and confident than ever before. With renewed confidence, Rita is now eager to take on the world. She hopes that her transformed appearance will open doors to employment opportunities, thanks to the incredible generosity of her benefactress, Shafag Novruz.
Shafag Novruz’s altruistic gesture stands as a poignant reminder that compassion and generosity have the potential to ignite positive transformations in the lives of those encountering challenges. Rita’s evolution from homelessness to newfound confidence exemplifies the profound impact a single individual can make on another. Meanwhile, another stylist gave an incredible transformation to a bride with acne.
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