Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Science Shows That Women Sleep Better Next To Dogs Than Men
The importance of sleep for one’s health should go without saying. The ideal approach to obtain restful sleep is a topic of great interest to a large number of researchers. But forget about meditating before bed and drinking chamomile tea. It has been found that women sleep better when their dogs are nearby. That’s correct, a study by Canisius College in New York State revealed that dogs make more comfortable sleeping companions than either people or cats.
Christy Hoffman, Ph.D., an animal behaviorist and the study’s chief researcher, said, “We found that women commonly rate dogs as better bed partners than cats and human partners and report that their dogs enhance their sleep quality.”
According to Research, Women Sleep Better Next to Dogs
Hoffman arrived at these conclusions after surveying almost a thousand American women. According to the findings, 31% of the participants and 55% of the participants shared a bed with a cat or a dog. Moreover, 57% of these ladies slept in the same bed as a human companion, compared to the other 40%.[1]
Hoffman also found out why dogs appeared to be the most comfortable bedmates.The first explanation is that dogs’ sleeping habits more closely reflect human sleep patterns than those of cats.
Hoffman stated, “It is not surprising that dogs and cats have different sleep schedules because dogs’ major sleep periods tend to coincide more closely with humans’ than do cats’.”
Even though these similar sleeping habits might have advantages, additional research is necessary to be certain. However, Hoffman has some ideas about how this might function.
She said, “Dogs may be better at accommodating their human’s sleep schedule than human bed partners.” Human bed companions frequently go to sleep and wake up at significantly different times from one another. Sleep disruption is undoubtedly a result of schedule discrepancies between spouses. It’s possible that canine bed companions adjust to their owner’s schedule more easily than do human bed partners.
Dogs also need specific routines and obligations, like an early morning stroll. These kinds of regimens support their users in sticking to a schedule, which enhances the quality of their sleep.
\Calm and Safety
Dogs also have a tendency to remain rigid during sleep. Anyone who has ever shared a bed with a fidgety partner understands how annoying they can be. Nonetheless, the study’s female participants stated that, in contrast to cats, who tended to come and go, their dogs spent the most of the night on the bed.
This implies that cats might be more prone than dogs to disturb sleep by getting in and out of bed at different times. Furthermore, Hoffman stated, “We discovered that dog owners tended to go to bed and wake up earlier than cat owners and also adhered to more regular bedtime and wake time schedules.”
The third and most crucial reason is that dogs provide their owners a sense of security.more so than in relationships with humans or even cats.
“Some dog owners may find solace in the knowledge that their pet will notify them in the event of an intruder or other emergency; also, a dog’s barking may dissuade a possible invader. Hoffman stated that whereas a dog may offer psychological consolation, a cat is less likely to assume this function.
The Ideal Sleep Partner
Dogs are the ideal sleeping companions, according to the study, although their advantages vary depending on the situation.A dog might, for instance, snore or overheat the bed. Furthermore, a lot of owners report that their cats aid in their ability to go asleep.
Remember that the study relied on the volunteers’ perceptions of the effects of their pets on the quantity and quality of their sleep. Therefore, further impartial study is required before it can be said with certainty that dogs make better sleeping companions. Nonetheless, Hoffman thinks that since pets are common in American homes, these research might be helpful.
“This line of research will be valuable to develop a clearer picture of the contexts under which co-sleeping with a pet may be detrimental to one’s sleep quality, and the contexts under which pets and their presence in their owner’s bed may positively impact sleep quality,” the spokesperson stated.
For example, studies have indicated that women sleep better on their alone than in the company of a human, but many people hold the opposite view. In the future, scientists may employ Fitbit-like gadgets to measure people’s sleep quality objectively under various sleeping scenarios.
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