What Men’s Beauty Standards Look Like in Different Countries

The mainstream definition of what an ideal man should look like varies from country to country. Just like women, a lot of men try to follow common beauty trends in order to be seen as more attractive. The cultural difference in what exactly people consider objectively beautiful might come as a surprise.

Bright Side did a fun bit of research about what people consider to be the ideal male beauty standard in many countries around the world. Looking at the most beloved male celebs will tell you about what is considered attractive.

1. United States and Canada

According to People’s magazine, the most attractive men in the US for the past 3 years are Paul Rudd (Ant-Man), Michael B. Jordan (Black Panther), and singer John Legend.

The usual definition of beauty, when it comes to men in the United States and Canada, is having a muscular physique, ruggedness, and golden skin. However, in the past couple of years, especially among the younger generation, an androgynous look has become more desirable.

2. India

According to the poll, the most attractive men in India are actors Shah Rukh Khan (Don 2), Aamir Khan (Like Stars on Earth), and Hrithik Roshan (Zindagi Na Milegi Dobara). Even though Shah Rukh Khan took first place, he actually opened up, saying that he has been called “ugly and unconventional” in the past.

The main beauty standard in India is having a lighter skin tone, which gets promoted a lot on TV. Other than that, Indian standards are pretty close to American: tall, muscular man, who have clear skin and a full head of hair.

3. United Kingdom

According to a 2021 poll, the most attractive man in the UK is Tom Hardy (Inception), and 2022 research suggests that Richard Madden (Game of Thrones) has a huge shot of winning that title.

The research data says that the ideal type of man for British people has an athletic build, brown eyes, short dark-brown hair, and some facial hair. In fact, men with beards are found to be over 60% more attractive than men without them.

4. Philippines

The most attractive men in the Philippines have been noted as Josh Cullen Santos from the boy group SB19 and the actor Alden Richards (Imagine You & Me).

The beauty standard in the Philippines has shifted and instead of looking macho, the men care about their appearance a lot and go for a more beautiful look, so they go to salons to get facials. Other standards include having dark hair, being at least 5’9“, and having a more “mestizo” look, which means being mixed with white.

5. South Korea

While western countries prefer men who are athletically built, South Korea likes more of a skinny, androgynous-looking body (not too skinny, fat, or muscular) for men. Men need to be a little bit soft, with slim facial features, double eyelids, and lighter skin.

Male celebrities in South Korea also do not shy away from using makeup or dyeing their hair, actors dye it black to look more youthful while idols dye it “fun” colors, and it is not considered to be revolutionary like it would be in the US.

6. Mexico

Mexicans go for a more “macho” look, which means being extremely masculine, as opposed to South Korea which prefers a more androgynous look. The list of the most attractive men includes actors Diego Boneta (Luis Miguel) and Ryan Guzman (9-1-1) in the first 2 spots.

7. Germany

According to research, German women prefer their men to be taller, with either black or brown short hair. The largest percent of the respondents said that they would like their man to be muscular, but skinny men took a close second place.

Football player Marco Reus and the actor Thore Schölermann have been named the most attractive men.

8. Italy

In Italy, men being overly masculine does not have much importance in terms of their attractiveness. In fact, a lot of men are into grooming and styling their body hair, and Italian men do not shy away from wearing “girlish” colors, like pink or purple.

The most attractive male celebrities are considered to be Raoul Bova and Giulio Berruti.

9. Australia

Australian male beauty standards are focused on physical size and being muscular. While women perceive their bodies as heavier than ideal, men who follow beauty standards, on the contrary, think they are too skinny. The Hemsworth brothers are considered one of the ideals of Australian beauty.

10. The Netherlands

The Netherlands is considered to be a country that has the tallest people in the world, with the average height of a woman being 5’7″ (around 170 cm), and 6’0″ (around 183 cm) for men. Dutch women seek a male partner that is taller than them.

TV presenter Arie Boomsma and actor Michiel Huisman have been named 2 of the most attractive Dutch men, and their heights match up the beauty standard: Boomsma is 6’5 (around 198 cm), while Peelen is 6’1 (around 185 cm). Notably, both men are also muscular and have facial hair.

Which country’s standards align with your own? Do you think standards are hurtful for people’s self-esteem?

At 74, Jay Leno Prepares for the Inevitable, Sets Aside Fortune for His Cars — ‘No One Lives Forever

After leaving behind his successful career as the host of late-night talk shows, Jay Leno launched a web series on nbc.com (2015 to 2022) about cars.

Jay Leno’s Garage, now appearing to more than 3.7 million subscribers on YouTube, allows the comedian to share his passion for cars and bikes with his audience.

In November 2022, the former Tonight Show host was badly burned when a fire broke out in his Burbank, California garage.

“I got some serious burns from a gasoline fire.” Leno told Variety at the time “I am OK. Just need a week or two to get back on my feet.”

According to reports, the now 74-year-old man was working under a car when the fire sparked. He suffered third degree burns on his face and got a new left ear after losing his first one to the fire.

Unfortunately, his luck didn’t get any better.

Only two months after the fire, he suffered a broken collarbone, two cracked ribs and two cracked kneecaps in a motorcycle accident.

‘Treats Mavis like gold’
Despite his body breaking down with aging, passion-related accidents and high cholesterol, the one thing that holds strong in his life is his love for Mavis, who he married in 1980.

“I always tell guys when they meet a woman, ‘Marry your conscience. Marry someone who’s the person you wish you could be and it works out okay.” Leno tells People of his enduring love with Mavis, now 77.

After 45 years together, the childless couple started facing some hardships.

Mavis was diagnosed with dementia and her condition is rapidly declining.

In April 2024, Leno was granted a conservatorship over his wife’s estate by a Los Angeles Superior Court judge who ruled the measure was “necessary and appropriate.”

According to court documents obtained by Entertainment Tonight, “Mavis has been progressively losing capacity and orientation to space and time for several years.”

The filing also says and “Jay is fully capable of continuing support for Mavis’ physical and financial needs, as he has throughout their marriage,” but her “current condition renders her incapable of executing the estate plan.”

Included in the documents is a statement from her neurologist Dr. Cohen: “Sometimes [Mavis] does not know her husband, Jay, nor her date of birth.”

Cohen, Mavis’ attending doctor at Cedars Sinai, adds that Leno “loves his wife very much” and “treats [Mavis] like gold.”

‘No one lives forever’
Only months later, In Touch reports that Leno is now preparing for his own death, making end-of-life arrangements so his fortunes are delivered to the rightful beneficiaries.

The filing reads: “No one lives forever, and the actions taken by Mr. Leno are reasonable and necessary for his and Mavis’ protection. Mavis does not object to the petition and in my opinion consents to it. Mr. Leno is her protector, and she trusts him. This estate planning is in her best interest and protects her interests.”

Leno’s latest filing details provisions for Mavis’ care and discloses that the couple intends to stay in their home “for as long as reasonably possible,” using their money for “assistance from household employees or caregivers as may be necessary.”

If Leno dies first, “the estate will divide into the Leno Marital Trust…it will have the Leno Collection and any real property housing Leno Collection. It will be irrevocable, and the survivor receives all income, plus principal for reasonable support. After the survivor’s death, after-tax balance will be distributed, along with the Leno Trust to JDM.”

The Leno Collection is Leno’s collection of automobiles and motorcycles, that’s valued at more than $52 million, and any real property.

Leno also instructed the JDM Foundation, a charity he launched in 1988, to open a museum with his automobile collection, and he’s already named the three initial directors.

In addition, Leno is leaving $7 million to Mavis’ brother Rikki Nicholson, who lives next door, and to his nephew Richard Leno.

The court-appointed official said Leno’s amendments to the trust will likely be approved.

It’s hard to imagine a world without Jay Leno! Please let us know what you think and then share this story so we can send Leno and Mavis a lot of love!

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