Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
From being the most prominent child star of the 1970s to now appearing quite worn, his latest look has sparked concerns among fans
Many people aspire to carve out a niche for themselves under the Hollywood spotlight, but few realize that dream. Ricky Schroder, who gained fame as a child actor, became a household name at a young age. However, recent images of him have raised concerns among fans.
Born on April 13, 1970, in Staten Island, New York, Ricky began his acting journey in the late 1970s with the film The Champ, a role that earned him a Golden Globe and opened doors to more opportunities. He became well-known for his role in the beloved sitcom Silver Spoons, which ran from 1982 to 1987, further solidifying his reputation as a talented young actor.
Throughout his career, Ricky has appeared in various popular shows, including NYPD Blue, Scrubs, and Strong Medicine. He also ventured into directing and producing, notably earning the Best Director Award at the San Diego International Film Festival for his 2004 project, Black Cloud.
Despite his professional success, Ricky faced challenges in his personal life. In 1992, he was arrested following allegations of domestic violence made by his girlfriend, Andrea Bernard. The couple later reconciled, married, and had four children: Holden, Luke, Cambrie, and Faith, but their marriage ended in 2016.
After the divorce, Ricky struggled with personal issues, including partying, and faced estrangement from his eldest daughter. He was arrested again for domestic violence, though the case was ultimately dismissed.
In recent years, Ricky has distanced himself from the public eye, opting to live on his farm. He occasionally connects with fans through social media, sharing glimpses of his life and home.
One recent video sparked considerable attention, with viewers commenting on his noticeable change in appearance. Clad in typical farmer attire, he reminisced about his youth and spoke about his uncle’s military influence while urging fans to stay vigilant against corruption in the federal system.
However, many comments focused less on his message and more on his looks, with some expressing concern over his “rough” appearance. “What happened to Ricky Schroder?” one viewer questioned, while others echoed similar sentiments.
Conversely, some fans defended him, attributing his rugged look to his hard work as a farmer. “He’s living an honest life”, one commenter praised. It’s heartening to see Ricky Schroder embrace life on his own terms.
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