Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Entitled Landlord Raised Our Rent by $650 – We Had Enough and Taught Him a Costly Lesson
When our landlord hiked our rent by $650, it was the last straw. Living in a rundown apartment with a broken fridge and constant harassment pushed us to the edge. Determined to get revenge, we concocted a clever plan to make him regret his greed and teach him an unforgettable lesson.
Dennis here. Let me tell you about the time my wife, Amber, and I dealt with the landlord from hell while saving for our dream house. It’s been a rollercoaster, but we learned a lot along the way
So, picture this: Amber and I moved into this tiny, run-down apartment a little over a year ago.
We were pinching pennies, trying to save up for a place of our own. The apartment was our stepping stone. Small, but we made it work. Amber decorated the place with some second-hand finds and DIY projects. I swear, she can make anything look good.
The trouble started right from the get-go.
We met our landlord, Mr. Williams, during the lease signing. Now, this guy looked like he had stepped right out of a 1980s corporate villain movie. Slicked-back hair, smug smile, and a suit that screamed “I have power, and I love it.”
“Nice to meet you, Mr. Williams,” Amber said, ever the polite one.
“Likewise,” he replied, barely looking up from the paperwork. “Let’s get this done quickly. I have other matters to attend to.”
We went through the motions, signing here and there. And then, like an idiot, I mentioned my income.
Amber and I brainstormed over a couple of beers one night, sketching out ideas on a napkin. We needed something that would hit Mr. Williams where it hurt but couldn’t be traced back to us.
Then it hit us—smells. Horrible, pervasive, can’t-get-rid-of-them smells.
“Alright,” I said, leaning back with a grin. “We need tuna, rotten eggs, milk, and dead mice.”
Amber chuckled. “This is going to be epic.”
We removed the tuna, cleaned out the rotten eggs, scrubbed the milk stains, and disposed of the dead mice. The smell finally began to dissipate.
“Good riddance,” Amber said, wiping her hands. “I hope he learned his lesson.”
And there you have it. The story of how we turned the tables on our greedy landlord and got the justice we deserved. If you ever find yourself in a similar situation, remember: a little creativity and a lot of determination can go a long way!
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