Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Former President Jimmy Carter’s Modest Lifestyle: A Reflection of His Values
James Earl Carter Jr. was raised in a loving home by his mother, a devoted nurse, and father, a prosperous businessman, after being born in the small Georgian town of Plains. His desire of serving in the military was realized at the Naval Academy, where his early education culminated.
Jimmy Carter’s life turned around in 1946 when he wed his academy sweetheart, leading to a happy family life. Choosing not to pursue a career in the Navy, he came back to Plains to take over the family business and construct a modest ranch-style home that is currently worth slightly more than $209,996. This decision demonstrated his willingness to live a modest life and forgo the financial rewards that his predecessors in office usually sought.
Unlike other past presidents like Barack Obama, Bill Clinton, and George W. Bush, who racked up millions of dollars in spending, Jimmy Carter’s post-presidential years were characterized by thrift and public service. His modest yearly taxpayer-funded expenses were significantly lower, at $456,000.
Surprisingly, Carter is frequently spotted at his neighborhood Dollar General, opting for commercial travel over private, and imparting his wisdom in Sunday school and college classrooms. His modest, grounded way of living says a lot about his morals and the satisfaction he derives from minimalism.
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